There are many interesting stories behind the 150 patterns now being used at Pagong.

One of my favorite stories I’d like to share with you, is an aloha shirt pattern called, "Kokekoko!!”
”Kokekoko”, is the loud crowing of a rooster in Japanese, the equivalent of “Cockadoodledo“, in English.

Since ancient times in Japanese folk-lore, the rooster’s crowing at dawn, at the beginning of light, announcing the end of darkness, made him a “messenger from God“, between heaven and earth. Back in those days, night was frightening, and considered to be influenced by demons.

The rooster was a kind of protector or guardian. Due to these protective qualities, in the past roosters were never eaten or killed.

In Japanese mythology, the rooster is especially to have been associated with Amaterasu, Goddess of the Sun, who leaves her cave attracted by his chant, and the first rays of the sun.

A national symbol in Japan, France and Portugal; the rooster is a symbol for bravery, courage, even kindness, for the assurance and CHEER his crowing brings, announcing a new day…everyday!.