A woman walking on a city sidewalk wearing a colorful, patterned short-sleeve shirt with red as the primary color and various designs including fish, butterflies, and abstract shapes, with sunlight and city traffic in the background.
A young person with short blonde hair, tattoos on arms, wearing a colorful bird-patterned shirt, black pants, and white sneakers, walking down a narrow street with traditional Japanese buildings and plants.
A woman with black hair and wearing a white outfit with a floral patterned kimono stands on a staircase, surrounded by potted plants and a colorful mural depicting a butterfly on the wall behind her.
A young man with black hair sitting on a concrete bench outside, holding a black cup, wearing a patterned black jacket, black pants, white socks, and black loafers with a background of large windows and a tree.
Two women with curly hair leaning on a bridge railing and looking at a cityscape with a river, modern buildings, and trees in the background.
Young woman with shoulder-length brown hair wearing a sleeveless patterned top, light-colored pants, holding a small white handbag, standing against a plain white wall with a branch of greenery to the left.
Two young men sitting on a concrete step outdoors, with wooden pillars and greenery in the background. One is wearing a purple shirt and shorts, the other in a black shirt and white shorts. Both are smiling.
A person with short blonde hair, wearing a multicolored shirt and black pants, touches orange torii gates while walking along a path.
Person wearing a colorful floral hooded jacket standing in an enclosed glass walkway.
Person walking outdoors on a sunny day, wearing a black floral shirt and dark jeans.
A young man with black hair and glasses wearing a navy blue sweater with a white floral design, standing outdoors in front of a building with large glass windows. There are other people in the background.
Young woman with brown hair wearing a colorful shirt featuring a crane and floral patterns, standing in front of a white wall with built-in shelves and small potted plants.
A young man with dark curly hair and sunglasses wearing a beige Hawaiian shirt with a rooster and cloud pattern, standing outdoors near a stone lantern or monument.
A young man with glasses, dark hair, and light skin standing on a narrow urban street, looking to his left. He is wearing a beige jacket over a colorful, patterned shirt and black pants. The street has buildings lining both sides, with some signs, gr
A woman with long brown hair standing in front of white sheer curtains, wearing a long cream-colored dress with a black and olive-green leaf pattern, and beige high-heeled sandals.
A young man walks down a narrow, traditional Japanese street lined with wooden buildings and shops.
A young woman standing on a city street, wearing a cream-colored jacket and a patterned skirt, holding a small purse, with buildings and storefronts in the background.
A young woman sitting on a white sofa in a bright room with natural light coming through the windows, next to a large green plant.
A narrow cobblestone street lined with traditional wooden buildings on both sides. A man in black clothing walks away from the camera, and a brush is leaning against the building on the right. The sky is partly cloudy, and some greenery is visible in
A young woman with brown hair and a beige coat walks outdoors, carrying a small patterned handbag. She is wearing a white t-shirt and dark blue jeans. The background shows a modern city setting with other people and greenery.
A young woman standing outside in front of a modern building with glass windows and wooden exterior, wearing a colorful kimono-style robe over a white t-shirt and dark jeans.
A man standing outside in sunlight, wearing a silk aloha shirt pink shorts, and a smartwatch, with trees and a building in the background. Fukika "Royal Peony"
Men
Woman with brown hair wearing a sleeveless top with a Dragon flying over Mount Fuji pattern, holding a beige handbag, standing against a white wall.
Women
New Aloha Shirts
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Two people wearing colorful traditional Japanese-style shirts with aquatic and nature motifs, standing outdoors against a clear sky, advertising for a Tokyo-based textile design collaboration called Wind Wear, inspired by flowing water and wind, made in Thailand.
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Neon sign of a traditional Japanese Daruma doll with Japanese characters, logos for tattoo and Kyoto textile brands, and a person in traditional summer attire at a shrine.
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Collage of photos taken during a Pagong factory tour with visitors and staff learning about traditional pattern dyeing, including group photos, staff at workstations, and displays of patterned textiles, with decorative waves and text overlay about the experience.
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Pagong's Aloha shirts were created with the hope that more people worldwide would see the thousands of designs sitting in our storehouse. Pagong's fabrics are dyed by hand, one color at a time, by craftsmen at Kamedatomi Dye Factory, a Kyoto Yuzen dyeing shop.

What is Pagong
A woman with short dark wavy hair stands in a field of tall, dry grass. She is wearing a white long-sleeve shirt and a patterned silk scarf tied around her neck, with her hand adjusting the scarf.

Scarves and Stoles

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Colorful illuminated paper lanterns with traditional Japanese patterns lined up in a dark corridor.

Pagong Collaborations

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SNAP 2024 SUMMER

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Shop
Pattern of teal and white chrysanthemum flowers with curving petals on a cream background.

Pagong Patterns

Colorful traditional Asian artwork featuring a dragon among clouds and waves, with intricate details and vibrant colors. "Ikyu's Dragon"

Museum Patterns

Pattern of large, colorful chrysanthemum flowers in red, orange, and purple on a light pink background with subtle floral outlines. " Chroma and Verde "

New Patterns

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A beige textured fabric background with the text "Aloha Shirts Visual Size Chart" in black, and a small inset photo of a measuring tape coiled on a white surface.
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BLOGS

Blog
The History of the Japanese Aloha Shirt
The History of the Japanese Aloha Shirt
Notice: For U.S Customers
Notice: For U.S Customers
Crafted by Hand, Dyed with Heart – The Story Behind Pagong’s Colors
Crafted by Hand, Dyed with Heart – The Story Behind Pagong’s Colors
New Pattern “Nishiki Ebi”
New Pattern “Nishiki Ebi”

NEWS

Featured
“Pagong x Tiger” Second Collaboration
“Pagong x Tiger” Second Collaboration
“New Arrival” - Cotton Blouses
“New Arrival” - Cotton Blouses
New Arrival - “Mountain Vest”
New Arrival - “Mountain Vest”
“Japanese Irises” 燕子花
“Japanese Irises” 燕子花
Black and white Instagram logo with a camera outline and a small circle in the top right corner.

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"Ikemigusa" Silk Kimono Aloha Shirt < 2019 Summer Collection > The work of Kyomachi artist Fuyuki (Fukaya Fuyuki) has been expressed in Pagon's Kyo-Yuzen. "Ikemigusa" is another name for lotus. This pattern depicts lotus fl
"Lily and Morning Dew" Silk Kimono Aloha Shirt < 2016 Summer Collection > Japan is known as the land of lilies, and they have been growing wild in the mountains and fields since the Manyo period. The bulbs are called lily roots, a ty
"Japanese Fairy Tales" Silk Kimono Aloha Shirt < 2006 Summer Collection > This beloved pattern depicts many traditional Japanese fairy tales passed down from parents to their children for centuries. These stories, similar to those in
"Pine and Snowflake" Silk Kimono Aloha Shirt < 2007 Summer Collection > Pine trees are said to have a lifespan of 1,000 years, and are known as evergreen trees that grow lush throughout the four seasons. They are also known as "
~Pagong × Tiger~ Kimono Art Bottle ~Second Collaboration~ Two brands, each with a history spanning over 100 years, have come together once again. Tiger Corporation’s vacuum-insulated bottles, carefully handcrafted in Japan through every s
"Peony and Korin Chrysanthemum" Silk Kimono Aloha Shirt < 2006 Summer Collection > This pattern is a close-up of the beautiful peony and chrysanthemum flowers found in the designs of wedding attire from the Taisho to Showa periods. T
"Ryukyu Crane" Silk Kimono Aloha Shirt < 2022 Summer Collection > This pattern, which depicts a flying crane seen from above, is named Jet Crane because it resembles a jet plane. Cranes are said to bring happiness from otherworldly l
Tora "Tiger" Silk Kimono Aloha Shirt < 2010 Summer Collection > Throughout the ages, emperors and kings often associated themselves with the bravery and determined spirit of the TIGER. Noted for its incredible body strength; the tig
Rangiku "Dancing Chrysanthemum" Silk Kimono Aloha Shirt < 2003 Summer Collection > The Japanese chrysanthemum is a symbol of longevity and vitality. Starting from the late Taisho era (1912-1926), more modern and exuberant patterns be